Southern Comfort

Showdown

The Southern Comfort Cocktail Competition is a global event showcasing the best of Southern Comfort in the world of high-level mixology, with the Australian iteration taking the best mixologists and pitting them against others in the trade across all states before coming together for the national final.

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The 2018 competition included new global branding, mechanics and a mentorship program. This one-on-one attention gave bartenders the opportunity to perfect their drink. The campaign also included a new microsite, the national final event in Brisbane and was supported with social and PR.