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BT Invest
Intelligent Investing
In a confusing financial services sector, and challenging economy, people are looking for confidence and new ways to get their money working for them to build their wealth. BT’s Panorama platform is more accessible, transparent and compelling than it has ever been… and it is connected straight into Westpac’s online banking.
The following adcepts land a new position of Intelligent Investing - embracing the expertise that gives people the confidence to act. Both brands speak the truth about life through human insight, Westpac’s style is empatheticand caring, BT’s style is intelligent and witty.






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