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Koala - Live You
The following brand and product campaign was spec work and is of conceptual nature only.
Digital partnership
AirBnB say 'Belong Anywhere'.
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Well, if you can belong anywhere you should be able to live you when you get there.
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Koala In The Wild is a digital first come IRL activation that sees AirBnB’s become living showrooms for Koala.
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For 120 nights Koala AirBnb’s offer the opportunity to discover some of Australia’s best pads where Koala is your host.
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Legitimate discovery will make this stunt gain genuine word of mouth and brand fame because nothing says tell your mates on the DL better than free digs full of quality brand new furniture.
It’s 50% live product demonstration, 50% getaway jackpot, and 100% PR-able.
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