FutureFeed
Launching the world’s most effective livestock methane solution:
Asparagopsis seaweed
Established by CSIRO, FutureFeed holds global IP for the use of Asparagopsis seaweed as a livestock feed ingredient, shown to lower ruminant methane emissions by 80% or more.
Opportunity
FutureFeed was born out of CSIRO (the Australian federal research agency) and had secured significant funding to create a visual brand identity and a separate certification for products that use Asparagopsis seaweed as a feed supplement for ruminant livestock.
Strategy
The FutureFeed name, visual identity and tagline were developed, refined and validated by key stakeholders in the value chain. The certification trademark claim and visual icon were created, adapted and finally selected from a short list of four options by over 6,000 consumers in the UK, US, Australia, Spain, and Indonesia.
Solution
The winning design was submitted to the ACCC in August 2021 for formal adoption and use on packaging in 160 countries – the work was on display at the Smithsonian Museum, Washington DC as part of the 2022 ‘Futures’ exhibition.
