The Gigabyte brands are mostly known for their hardcore gaming rigs, despite the fact that their tech can be harnessed for countless forms of creativity. This was a prime sales and brand opportunity that was being hindered by the burden of existing perception.

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So we hit ‘pause’ on marketing to hardcore gamers and focused on bringing attention to what someone could create with Gigabyte; working with international DJ Timmy Trumpet, Youtube personality Daniel Harrison and Youtube Gold streamer and animator Sam Green.